Multiple Choice
The Norton group, a manufacturer of toiletries and cleaning products uses the name Cleanex, for most its products in all of their international markets. The name has created a universal appeal for their products as customers identify their products with the name. Hence, Cleanex can be regarded as a _____.
A) retailer's brand
B) shelf brand
C) store brand
D) global brand
E) national brand
Correct Answer:
Verified
Correct Answer:
Verified
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