Unisys Corporation's Planning Steps for International Marketing Research Calls for Collecting

Multiple Choice

Unisys Corporation's planning steps for international marketing research calls for collecting and assessing various types of information. Which of the following types of information is the organization most likely to be interested in if it gathers information related to ecology, safety, and leisure time and their potential impacts on the division's business?

A) Economic and demographic.
B) Cultural, sociological, and political climate.
C) Overview of market conditions.
D) Summary of the technological environment.
E) Competitive situation.