Multiple Choice
Unisys Corporation's planning steps for international marketing research calls for collecting and assessing various types of information. Which of the following types of information is the organization most likely to be interested in if it conducts a general noneconomic review of conditions affecting the division's business?
A) Economic and demographic.
B) Cultural, sociological, and political climate.
C) Overview of market conditions.
D) Summary of the technological environment.
E) Competitive situation.
Correct Answer:
Verified
Correct Answer:
Verified
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