Which of the Following Is the First Step of a Market

Multiple Choice

Which of the following is the first step of a market research process?

A) Determine the sources of information to fulfill the research objectives.
B) Analyze, interpret, and summarize the results.
C) Define the research problem and establish research objectives.
D) Consider the costs and benefits of the research effort.
E) Gather the relevant data from secondary or primary sources, or both.