Which of the Following Statements Is True About Qualitative Research

Multiple Choice

Which of the following statements is true about qualitative research?

A) It provides the marketer with responses that can be presented with precise estimations.
B) It studies the dynamic interplay of peoples' feelings and ideas.
C) It usually involves asking respondents to select a choice from a set of responses.
D) Data from such research can be summarized in percentages, averages, or other statistics.
E) It is generally associated with survey research that involves "yes" or "no" questions.