Ajax Corporation Has Decided to Enter the International Marketing Arena

Multiple Choice

Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by-country basis, with separate marketing strategies for each country. The company is using which of the following concepts to formulate its international policies and strategies?

A) Domestic market extension concept
B) Multidomestic market concept
C) Mass marketing concept
D) Universal marketing concept
E) Standardized marketing concept