The American Customer Satisfaction Index (ACSI) Focuses On

Multiple Choice

The American Customer Satisfaction Index (ACSI) focuses on:

A) differentiating a product based on its quality.
B) rating a company's quality based on its leadership, strategic planning, and customer and market focus.
C) the audit of a company's business processes in order to ensure quality.
D) results, that is, quality as perceived by product and service users.
E) the creation of a quality control system that can meet published quality standards.