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    International Marketing Study Set 5
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    Exam 13: Products and Services for Consumers
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    Because a Service Is Individually Produced and Is Virtually Unique
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Because a Service Is Individually Produced and Is Virtually Unique

Question 32

Question 32

Multiple Choice

Because a service is individually produced and is virtually unique, the service is said to have _____.


A) liquidity
B) coherence
C) equivalence
D) heterogeneity
E) placability

Correct Answer:

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