Multiple Choice
Harry along with his team has undertaken a marketing research study to help his company expand in the eastern European region. Which of the following marketing research process steps is most likely to be the last step in Harry's research effort?
A) Defining the research problem and establishing research objectives
B) Analyzing, interpreting, and summarizing the results
C) Effectively communicating the results to the decision makers
D) Considering the costs and benefits of the research effort
E) Gathering the relevant data from secondary or primary sources, or both
Correct Answer:
Verified
Correct Answer:
Verified
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