Multiple Choice
Which of the following questions should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?
A) How much do the data cost?
B) What language is used in the parent country?
C) How long did it take to complete the survey in question?
D) How were the data collected?
E) What type of survey was used during data collection?
Correct Answer:
Verified
Correct Answer:
Verified
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