Multiple Choice
The text describes four kinds of company-agency-customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research. Which of the following is deemed to be best suited for managing the cultural barrier across the chain of communication?
A) company-agency-customers
B) company-agency-local agency-customers
C) company-foreign agency-customers
D) company-foreign agency-Internet-customers
E) company-Internet-customers
Correct Answer:
Verified
Correct Answer:
Verified
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