Multiple Choice
Which of the following is true regarding the stages of international marketing involvement?
A) A firm essentially progresses through the stages in a linear order.
B) The international marketing stage is a direct result of temporary surpluses caused by variations in production levels or demand.
C) A larger home market with a smaller production base favors internationalization.
D) A firm may be in more than one stage simultaneously.
E) At the global marketing level, a firm focuses on market segmentation based on geographical borders.
Correct Answer:

Verified
Correct Answer:
Verified
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