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Steven, a Marketing Manager, Wants to Budget the Advertising for a New

Question 25

Multiple Choice

Steven, a marketing manager, wants to budget the advertising for a new product launch. He is trying to determine the amount of money that the company can afford to spend on advertising. Which criterion of decision making is he focusing on?


A) Legality
B) Ethicality
C) Economic feasibility
D) Practicality
E) Product sustainability

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