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  3. Study Set
    Contemporary Management
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    Exam 1: Managers and Managing
  5. Question
    The Process of Creating New Products That Customers Want Is
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The Process of Creating New Products That Customers Want Is

Question 26

Question 26

Multiple Choice

The process of creating new products that customers want is called:


A) market segmentation.
B) total quality management.
C) cost control.
D) innovation.
E) restructuring.

Correct Answer:

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