A Major Consumer-Products Company Wanted to Create a More Entrepreneurial

Multiple Choice

A major consumer-products company wanted to create a more entrepreneurial and marketing-oriented culture.After failing to bring about the change through middle management, senior executives worked directly with selected teams of front-line employees.These teams, which represented each area of the organization, worked on special projects outside the normal organizational structure.They followed the action research model to produce meaningful organizational change.Which of the following change strategies does this intervention represent?

A) Appreciative inquiry
B) Process consultation
C) Parallel learning structures
D) Sequential intervention
E) Top-down approach