During a Meeting, Senior Executives of a Consumer Products Company

Multiple Choice

During a meeting, senior executives of a consumer products company were addressing the problem of being late in detecting several consumer trends, such as the trend toward using see-through plastics in kitchenware.While trying to determine the source of this problem, one executive said: "The main problem here is that we need to find a better industrial design firm to design our products." Which of the following best describes the decision-making problem that this executive is exhibiting?

A) The executive is engaging in escalation of commitment.
B) The executive is being too creative.
C) The executive is involved in participative decision making.
D) The executive is engaging in groupthink.
E) The executive is defining the problem in terms of a solution.