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    Exam 24: Appendix: Multivariate Supplement
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    A Score in Conjoint Analysis Used to Represent Each Aspect
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A Score in Conjoint Analysis Used to Represent Each Aspect

Question 46

Question 46

Multiple Choice

A score in conjoint analysis used to represent each aspect of a product or service in a participant's overall preference ratings is called a _____ score.


A) Z
B) error
C) factor
D) utility
E) mean

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