Which of the Following Is True of the Association Between

Multiple Choice

Which of the following is true of the association between brand loyalty and attitude toward the brand if the product moment correlation coefficient between brand loyalty and attitude toward the brand is .65 with a p value of .01?

A) As brand loyalty increases, attitude toward the brand increases
B) There is a moderately strong relationship between the two variables
C) The relationship can be attributed to more than simply random fluctuations
D) There is a linear relationship between the two variables
E) All of the above