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In a Content Analysis of the PLAVIX Advertisement,the Words "Adding

Question 29

Multiple Choice

In a content analysis of the PLAVIX advertisement,the words "adding" or "added" are used four times and the phrase "heart attack" is used five times.These are _____ units in our analysis.


A) syntactical
B) referential
C) propositional
D) thematic
E) semiotic

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