A Study of Donor Behavior for the International Red Cross

Multiple Choice

A study of donor behavior for the International Red Cross seeks to identify participation from consumers through indirect gifts such as purchasing items of which a portion of proceeds will benefit disaster victims.Because such purchases do not record whether an individual made the purchase decision as a form of donation,a survey will be used to identify this behavior.In writing the target questions for the study,the instrument designer should be aware of errors arising from the issue of _____.

A) precision
B) time for though
C) sensitive information
D) recall and memory decay
E) presumed knowledge