In a Study of Grocery Shopping Behavior,one of the Questions

Multiple Choice

In a study of grocery shopping behavior,one of the questions asked,"Why do you shop at this grocery store?" The question was a multiple-choice,closed ended question and offered the following response options: a) it is near my home,b) it is on my way home from work,c) the prices are reasonable,d) it offers a good selection,and e) it stocks the items I like to buy.This question should be redesigned because _____.

A) it is double-barreled
B) the response options are not mutually exclusive
C) it suffers from memory decay
D) it requests sensitive information
E) it is too general