Every Time a RedBox Customer Returns a Movie,RedBox Sends an Email

Multiple Choice

Every time a RedBox customer returns a movie,RedBox sends an email that asks the customer to evaluate the movie relative to other movies previously rented on a scale of 1 to 5.A 5 means that the customer thought this movie was better than most others previously rented while a 1 means that the movie is among the worst rented.In this example,RedBox is using a(n) _____ question to learn customer preferences.

A) administrative
B) checklist
C) ranking
D) rating
E) semantic differential