Multiple Choice
A ranking scale is a scale that _____.
A) scores an object without making a direct comparison to another object
B) scores an object by making a comparison and determining order among two or more objects
C) groups participants
D) groups concepts according to specific criteria
E) establishes relationships between two variables
Correct Answer:

Verified
Correct Answer:
Verified
Q12: A cognitive basis for an attitude means
Q13: A _ scale is a scale that
Q14: The SERVQUAL scale seeks to describe perceptions
Q15: What type of data is produced by
Q16: The assignment of numbers or symbols to
Q18: What type of data is produced by
Q19: Which type of scale is used when
Q20: In a _ scale,the participant orders several
Q21: All forms of ranking scales result in
Q22: What type of scale is used in