Maria Is Conducting Research to Better Understand How Consumers Respond

Multiple Choice

Maria is conducting research to better understand how consumers respond to the atmospherics and environmental cues in restaurants.She develops three different stages to represent the restaurant environments that should be evaluated.Participants are invited to dinner in one of the three "restaurants" and their behaviors are videotaped.Which classification best fits Maria's observation study?

A) Unstructured/natural
B) Unstructured/laboratory
C) Structured/natural
D) Structured/laboratory
E) Direct/participant