Solved

Jack Is Participating in a Research Study

Question 57

Multiple Choice

Jack is participating in a research study.The interviewer asks Jack to say the first word that comes to mind when he hears a product's benefits.What type of projective technique is this an example of?


A) Thematic apperception test
B) Sentence completion
C) Brand mapping
D) Laddering
E) Word association

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions