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When a Business Research Firm Provides Both Quantitative and Qualitative

Question 2

Multiple Choice

When a business research firm provides both quantitative and qualitative methodology expertise and conducts all phases of research from planning to execution and reporting,the firm is considered a(n) _____ firm.


A) internal
B) interactive
C) proprietary
D) omnibus
E) full-service

Correct Answer:

verifed

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