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    Contemporary Advertising
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    Exam 7: Research: Gathering Information for Advertising Planning
  5. Question
    Secondary Data Is Most Important During Which Stage of the Research
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Secondary Data Is Most Important During Which Stage of the Research

Question 39

Question 39

Multiple Choice

Secondary data is most important during which stage of the research process?


A) Informal research
B) Situation analysis
C) Market research
D) Observational research
E) Problem definition

Correct Answer:

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