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When Answering a Questionnaire for a Car Dealership,Mike Georges Was

Question 77

Multiple Choice

When answering a questionnaire for a car dealership,Mike Georges was asked several interesting questions,including "What type of pickle would drive an SUV?","What is your first reaction when you hear the word pewter?",and "Do you consider yourself to have a red or a blue personality?" What research information gathering technique was the dealership using?


A) Involvement sampling
B) Projective techniques
C) Interpretative techniques
D) Quantitative research
E) Interrogative sampling

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