When Consumers Were Asked to Rate Likeability,credibility,and Attractiveness in Several

Multiple Choice

When consumers were asked to rate likeability,credibility,and attractiveness in several alternative advertisements for a Norwegian cruise line,researchers noted that respondents tended to give one or two of the ads that made the best first impression the highest rating on all factors examined.This type of response pattern is called the:

A) similarity error.
B) perceived impact.
C) halo effect.
D) echo impact.
E) ad synergy.