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    Contemporary Advertising
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    Exam 7: Research: Gathering Information for Advertising Planning
  5. Question
    What Kind of Tests Would a Researcher Use If He
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What Kind of Tests Would a Researcher Use If He

Question 104

Question 104

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What kind of tests would a researcher use if he or she wanted to measure an ad campaign's effectiveness in creating a favorable image for a company?

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Attitude tests measure a campa...

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