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Home Builders Are Using _____ Segmentation to Target People Over

Question 70

Multiple Choice

Home builders are using _____ segmentation to target people over 55 with homes that have wheelchair-friendly door widths,lever door handles,roll-out shelves,raised toilets,and direct 911 wiring.


A) demographic
B) psychographic
C) diffused
D) geographic
E) psychological

Correct Answer:

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