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    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 6: Market Segmentation and the Marketing Mix
  5. Question
    In the _____ Stage of the Product Life Cycle,the Marketplace
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In the _____ Stage of the Product Life Cycle,the Marketplace

Question 62

Question 62

Multiple Choice

In the _____ stage of the product life cycle,the marketplace becomes saturated with competing products and the number of new customers dwindles,so industry sales reach a plateau.


A) saturation
B) introductory
C) maturity
D) growth
E) revitalization

Correct Answer:

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