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Several New Editions of a Book Targeted at Various Market

Question 80

Multiple Choice

Several new editions of a book targeted at various market segments have recently been published.The majority were published by a publisher who identified the needs and wants of various groups of people and discovered that most wanted a book that more closely related to their own personal lives and interests.The publisher uncovered a(n) _____ demand.


A) primary
B) selective
C) synergistic
D) intensive
E) maturity

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