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One Brand Represents an Image of Dairy Foods That Are

Question 31

Multiple Choice

One brand represents an image of dairy foods that are a trusted,healthy "part of your life,whatever your style." While all dairy products are considered healthy,this brand enhances its image by giving consumers a variety of choices in products and flavors,valuable information about eating right and staying fit,and by consistently producing the best-tasting,best-quality products in its region.This describes how the brand is:


A) positioned in the market.
B) geographically segmented.
C) in the declining stage.
D) used to create primary demand.
E) used to minimize product differentiation.

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