Multiple Choice
One brand represents an image of dairy foods that are a trusted,healthy "part of your life,whatever your style." While all dairy products are considered healthy,this brand enhances its image by giving consumers a variety of choices in products and flavors,valuable information about eating right and staying fit,and by consistently producing the best-tasting,best-quality products in its region.This describes how the brand is:
A) positioned in the market.
B) geographically segmented.
C) in the declining stage.
D) used to create primary demand.
E) used to minimize product differentiation.
Correct Answer:

Verified
Correct Answer:
Verified
Q27: Through marketing research,an insurance company discovered that
Q28: For which of the following products is
Q30: Another name for manufacturer's brands is:<br>A) private
Q32: Brand equity is the totality of what
Q33: When compared to consumer markets,business markets:<br>A) contain
Q34: The difference between regular soups and organic
Q35: The ad for a brand's products reads,"Filling
Q36: To reach people who love to hunt,marketers
Q57: Psychographics enables marketers to view people as
Q97: Distinguish between primary demand and selective demand.