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    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 5: Marketing and Consumer Behavior
  5. Question
    Which of the Following Is NOT One of the Basic
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Which of the Following Is NOT One of the Basic

Question 98

Question 98

Multiple Choice

Which of the following is NOT one of the basic steps consumers go through in making a purchase decision?


A) Problem recognition
B) Information search
C) Data mining
D) Alternative evaluation
E) Purchase

Correct Answer:

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