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  3. Study Set
    Contemporary Advertising
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    Exam 5: Marketing and Consumer Behavior
  5. Question
    _____ Occurs When the Change in Belief,attitude,or Behavioral Intention Is
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_____ Occurs When the Change in Belief,attitude,or Behavioral Intention Is

Question 66

Question 66

Multiple Choice

_____ occurs when the change in belief,attitude,or behavioral intention is caused by promotion communication.


A) Learning
B) Corroboration
C) Self-concept
D) Substantiation
E) Persuasion

Correct Answer:

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