Multiple Choice
Think about the Elaboration Likelihood Model.Which of the following purchases would be most likely to involve the peripheral route to persuasion?
A) A wedding dress
B) A Caribbean cruise
C) A can of soda
D) A car seat for a new baby
E) Membership in an exclusive country club
Correct Answer:
Verified
Correct Answer:
Verified
Q28: The smell of fresh-baked bread is an
Q101: The majority of consumers are not concerned
Q102: Describe the basic consumer decision process model
Q103: _ is the product's ability to satisfy
Q104: What is cognitive dissonance also know as?
Q105: A home fashion magazine is designed to
Q106: What is the major objective of all
Q107: Family,friends,and coworkers whom we try to emulate
Q108: In a study in the Netherlands,Belgium,and Germany,respondents
Q110: The cognitive theory views learning as a