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    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 5: Marketing and Consumer Behavior
  5. Question
    _____ Refers to the Underlying Drives That Contribute to an Individual's
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_____ Refers to the Underlying Drives That Contribute to an Individual's

Question 57

Question 57

Multiple Choice

_____ refers to the underlying drives that contribute to an individual's purchasing actions.


A) Conditioned learning
B) Perception
C) Inducement
D) Motivation
E) Corroboration

Correct Answer:

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