Multiple Choice
Medium and large advertising agencies are usually structured according to the:
A) account manager.
B) group or departmental system.
C) media availability.
D) designers and illustrators.
E) suppliers.
Correct Answer:

Verified
Correct Answer:
Verified
Q15: In a decentralized advertising system,the company sets
Q36: An ad agency's _ coordinates all phases
Q96: Account executives are:<br>A) brokers of advertising services
Q97: Some of the nonadvertising services performed by
Q98: What are the two categories of media
Q100: During the first week of November,local pharmacies
Q102: A hardware store mails an advertising flyer
Q103: Retailers use television,catalogs,the Internet,and magazines to transmit
Q105: According to the text,local advertisers and national
Q106: In advertising,a retainer is:<br>A) the same as