Which of the Following CANNOT Be Used to Explain the Recent

Multiple Choice

Which of the following CANNOT be used to explain the recent growth of sponsorship?

A) The escalating cost of traditional media advertising.
B) The growing diversity in leisure activities.
C) The fact that sponsorship creates the ability to reach targeted groups of people economically.
D) The fragmentation of media audiences.
E) The growth in the over-50 segment of the population.