Which of the Following Describes One Method That Can Be

Multiple Choice

Which of the following describes one method that can be used to effectively measure the results from sponsoring a golf tournament?

A) To count the number of people who attended the event assuming they were all exposed to the company's name.
B) To count the total number of advertisers participating in the event and divide the number by the length of the event.
C) To measure spending equivalencies between free media exposure and comparable advertising space or time.
D) To take a survey of event attendees and ask if they recall seeing the company's name.
E) To count the number of people who attended the event and find the probability of the number who may have seen the company's name.