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While Chick-Fil-A,the Restaurant Chain,is the Primary Sponsor of an Annual

Question 42

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While Chick-fil-A,the restaurant chain,is the primary sponsor of an annual football bowl game that takes place in Atlanta,Georgia,another chain of chicken restaurants called Church's has placed signs in the arena where the game is played.What kind of marketing is Church's using?

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This is an example of ambush marketing.
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