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  2. Topic
    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 17: Relationship Building: Direct Marketing, personal Selling, and Sales Promotion
  5. Question
    Direct Marketing Is a Measurable System of Marketing That Uses
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Direct Marketing Is a Measurable System of Marketing That Uses

Question 45

Question 45

True/False

Direct marketing is a measurable system of marketing that uses one or more advertising media to effect a measurable response and/or transaction at any location,with this activity stored in a database.

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