Which of the Following Statements About Packaging Is True

Multiple Choice

Which of the following statements about packaging is true?

A) Ad agencies are always involved in packaging decisions.
B) Environmentally safe packaging is actually cheaper to produce than packaging that is not recyclable.
C) Consumers respond to packaging intuitively, so package design can be as important as advertising in building a brand's image.
D) Buying packaging includes only research.
E) Packaging only serves as an advertising medium; it does not protect the product.