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How Does an Advertising Specialty Differ from a Premium

Question 84

Multiple Choice

How does an advertising specialty differ from a premium?


A) Premium is typically more valuable than an advertising specialty and usually bears no advertising message; consumers typically have to do something to get a premium.
B) Premiums are always emblazoned with the name of the company that gave them away; specialties are not.
C) Advertising specialties are typically more expensive than premiums.
D) Premiums are always free; advertising specialties are not.
E) Advertising specialties are promotional items; premiums are not.

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