As the Operator of a Moderately Sized Local Business Who

Multiple Choice

As the operator of a moderately sized local business who has decided to advertise in the Yellow Pages,you will need to:

A) create an ad as large as you can afford.
B) tell customers how to make the purchase, not why they should purchase from you.
C) be persuasive enough to convince people to visit your establishment.
D) design an ad at least one panel larger than any of your direct competitors' ads.
E) list specific prices.