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    Contemporary Advertising Study Set 1
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    Exam 15: Using Digital Interactive Media
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    The IAB Defines A(n)_____ as "An Opportunity to Deliver an Advertising
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The IAB Defines A(n)_____ as "An Opportunity to Deliver an Advertising

Question 56

Question 56

Multiple Choice

The IAB defines a(n) _____ as "an opportunity to deliver an advertising element to a Web site visitor."


A) ad impression
B) catalog
C) click rate
D) ad network
E) microsite

Correct Answer:

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