Multiple Choice
Which of the following are two types of ads placed in the middle of magazine pages and surrounded by editorial matter?
A) Island halves and gatefolds
B) Gatefolds and inserts
C) Quarter-page units and half-page units
D) Junior units and island halves
E) Junior units and inserts
Correct Answer:

Verified
Correct Answer:
Verified
Q85: What is meant by the rate base?
Q90: How often must a newspaper be published
Q91: Which of the following statements concerning the
Q93: Second and third cover rates typically cost
Q94: What are the three most common ways
Q96: Run-of-paper advertising rates ensure an advertiser a
Q97: The two basic physical sizes of newspaper
Q98: Explain the difference between a vertical publication
Q99: AutoTune magazine is publication aimed specifically at
Q100: An ad for a designer handbag contains