Which of the Following Statements Concerning Magazine Advertising Is False

Multiple Choice

Which of the following statements concerning magazine advertising is false?

A) It provides flexibility in both readership and advertising.
B) Audience selectivity is more efficient in magazines than any other medium except direct mail.
C) Typically, the cost per thousand (CPM) is low in magazine advertising.
D) They lack in immediacy.
E) They have an extensive pass-along readership.