Multiple Choice
A publishing company publishes a magazine for a pharmaceutical company.The pharmaceutical company is the sole advertiser in this _____,which is mailed to neurologists and contains ads for products that neurologists can prescribe for their patients.
A) gatefold publication
B) portfolio
C) custom magazine
D) magazine insert
E) horizontal publication
Correct Answer:
Verified
Correct Answer:
Verified
Q38: Which of the following statements concerning the
Q39: Which of the following is NOT a
Q40: List the four major classifications of newspaper
Q41: _ are important for local or regional
Q44: In controlled circulation,the publisher mails the magazine
Q45: Which of the following is used as
Q46: Horizontal publications cover a specific industry in
Q47: Which of the following is one of
Q48: An institutional ad for a car company
Q94: What are combination rates?